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adCenter Beta Launches New Features

ByEvan Roberts February 22, 2007October 18, 2022

The adCenter blog announced some new features being launched for adCenter beta. The upgrades are

Easily go to any Campaign or Ad Group in your account via our improved navigation ? Import your other search campaigns, including third-party campaigns, into adCenter with one Excel spreadsheet or comma-separated values (CSV) file. ? Delete poor-performing keywords right on the keyword performance page. ? Download all adCenter data into Excel. ? From any page, find campaigns, ad groups, keywords, and ads that contain all or part of a search query string.

These are all very important features and much needed upgrades. I thank MSN for finally support bulk uploads and downloads of account information via spreadsheets. For those that are not familiar with this, it is essentially an account dump into a spreadsheet. A very useful feature that Google, for some reason just disabled. This will make it a lot easier for people like myself to make mass changes to account and even import account setups from Google. I’m sure a lot of account managers will appreciate this, I know I sure do.

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Adwords Click Fraud Fighting Tool – IP Exclusion

ByEvan Roberts June 16, 2007February 16, 2023

Google has just added a nifty tool to its Adwords tools portfolio, the ability to block IPs from seeing (and clicking) your ads. In your Adwords tools section you will see a link for ‘IP Exclusion’ which will allow you to put in IP addresses that you want to block from seeing your ads. You…

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Google Finally Pays Up

ByEvan Roberts November 2, 2006February 16, 2023

Reports are going around that people are finally receiving their checks from the click fraud settlement a few months back. There is a webmasterworld thread about it here but for the lazy folks, here is what people are saying ” Got my $6.45 wohhooo! headed to McDonalds for a Big Mac on google. “ ”…

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Is Click Fraud Really Less Than 2%?

ByEvan Roberts December 17, 2006October 18, 2022

On Monday Andy Beal had a good piece about his talks with a Googler on the topic of click fraud and how they say the actual click fraud that an advertiser sees is %1 or lower. Now in theory this is great but is it really an accurate statement? I don’t think so and here…

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Should You bid on Branded Terms?

ByEvan Roberts March 20, 2007October 18, 2022

The question of whether or not an advertiser should bid on branded terms is a debate that has been going on for a while. The argument against it is the fact that Google is doing such a good job ranking branded terms that its not needed to bid on them. Well, Johnathan Mendezs has a…

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8 Not Always Obvious but Common Paid Search Mistakes

ByEvan Roberts March 16, 2007October 18, 2022

With the ever growing competition it is more important than ever to make sure your accounts are lean mean ROI machines. I’ve seen a lot of accounts that make very common mistakes that you just can’t get away with anymore. Content Network management – I know I’ve beat the dead horse about my dislike for…

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Will Paid Search Live on the Mobile Internet? Google Phone?

ByEvan Roberts February 12, 2007October 18, 2022

While I was at the AlwaysOn Media conference I kept running across the question: “how will advertising live on mobile phones?”