adCenter / Live.com / MSN Search Changing Layouts?
Check out the new Live.com results. You’ll immediately notice your eyes don’t hurt anymore because there is no more bright blue background.
Old Layout
New Layout
Check out the new Live.com results. You’ll immediately notice your eyes don’t hurt anymore because there is no more bright blue background.
Old Layout
New Layout
You may see something different in your Google search results today. There is no more blue background on the top results, Google has officially made the change to yellow according to the Adwords Blog. Over the past few years, the sponsored links above the search results have been displayed in a box with a blue…
For many years, Google Ads has been effective in driving traffic to a website in an instant. Your website’s conversion rate could be directly affecting a successful Google Ad campaign, it all starts with the ads. If you are advertising through Google Ads, then you have noticed that there are several ads sizes and choosing…
Microsoft is winning over my heart and quickly becoming one of my favorite research resources as they continually add features and functionality to adCenter and adLab. Their two newest additions to adLab: 4 Million keywords added to the search funnel Keyword Forecast Tool that shows “the impression count forecast and demographic predictions of your search…
Shoemoney posted this article about how he bolded keywords in his Adwords ads and increased his clicks by 25%. In theory he is exactly right, having bold words in your ads will definitely increase traffic but only to an extent. I also don’t believe his > reason is exactly the reason why he saw an…
With the holiday seasons coming up I hope everyone has their campaigns in order but one of the most overlooked portion of a lot of campaigns I see is the landing page. Tim Ash presented a Google Website Optimizer Webinar (which they’ve now posted on their YouTube Channel here) which talked about the ‘Seven Deadly…
According to Google’s AdWords Team, there is a new BETA for advertisers wanting to test cost-per-click site-targeted campaigns. The new BETA will help advertisers with increased flexibility. If you are site targeting it allows advetisers to choosing the bidding option of most interest. In addition, it will be possible to create new CPC campaigns and…