Adwords Editor is Broken
Adwords Editor. Changes can still be posted but getting any recent changes results in an error. I love the AE, I hope Google fixes it. Please?! ]]>
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New Adwords Yellow Background Now Live
You may see something different in your Google search results today. There is no more blue background on the top results, Google has officially made the change to yellow according to the Adwords Blog. Over the past few years, the sponsored links above the search results have been displayed in a box with a blue…
Branding Strategies for PPC
I have about 10 tabs open in my FireFox that I’ve been meaning to post about for ages so I am hopefully going to catch up on this in the next week or 2. With that said, Scott Woodard, not recently wrote a good article on MarketingPilgrim going over some PPC branding strategies that everyone…
Will Click Activity Change with the Adwords Layout Updates?
Barry posted a question regarding how the click activity will change on the paid search ads based on the changes Google made on the SERPs. I guess Barry didn’t see that I already posted the answer. Just kidding, I don’t expect the rustybrick to be one of my 4 readers but I’ll sum up my…
Check Your MSN adCenter Account on Aug 29th
Just a quick reminder for those of you using MSN adCenter that on Aug 29th they will be turning on their content network and that means opting you in it. While I’m a bigger fan of MSN content network vs Google’s, I’m still not a fan of using content network, at least not for my…
Click Fraud on the Rise
Greg Sterling points out this press release by Click Forensics that documents the rise of click fraud. According to Click Forensics Google and Yahoo are better at weeding out click fraud than smaller Web sites, but Click Forensics still concluded both companies are being hard hit. About 12.8 percent of the clicks on ads served…
Why You Should Use 2nd Tier Search Engine PPC
A post over on SearchEngineJournal.com today was talking about his experience with click fraud and the second tier engines, in this case Miva. Second tier engines have a reputation of poor low converting traffic that is riddled by click fraud and this case is no different. SEJ noticed referrer sources coming from notorious spyware sources…