Reports are going around that people are finally receiving their checks from the click fraud settlement a few months back. There is a webmasterworld thread about it here but for the lazy folks, here is what people are saying ” Got my $6.45 wohhooo! headed to McDonalds for a Big Mac on google. “ ”…
Microsoft is winning over my heart and quickly becoming one of my favorite research resources as they continually add features and functionality to adCenter and adLab. Their two newest additions to adLab: 4 Million keywords added to the search funnel Keyword Forecast Tool that shows “the impression count forecast and demographic predictions of your search…
Reason #233 not to use Google’s content network. Click fraud can come in many undetectable forms including from MySpace.com. IndcrediBill raises to our attention that people are posting on their MySpace accounts telling users to go to their blog or website and click on their ads for them. This isn’t any ground breaking news b/c…
Reports around the web are that Yahoo Search Marketing has unveiled its new platform codenamed Panama at the SES conference in San Jose. Yahoo hasn’t done any major upgrades since the acquisition of GoTo.com and has been using basically the same auction style bidding strategy since its inception. The higher you bid the higher your…
Google annouced yesterday via Adwords Blog, that there is a “new tool” in your account that will show you in real time the number of ivalid clicks that affect your account. I use the term “tool” loosely even though industry experts around the web have dubbed it “Google’s Click Fraud tool.” While I don’t consider…
Greg Sterling points out this press release by Click Forensics that documents the rise of click fraud. According to Click Forensics Google and Yahoo are better at weeding out click fraud than smaller Web sites, but Click Forensics still concluded both companies are being hard hit. About 12.8 percent of the clicks on ads served…