Evan Roberts, a PPC Hero!

ByEvan Roberts

Haha, ok that maybe a bit of an exaggeration to everyone other than myself but the folks over at PPCHero Blog emailed me and asked me to answer a few questions for an e-interview.

You can read my wisdom at PPCHero here

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How MySpace Can Affect Your Search Marketing Campaigns

ByEvan Roberts

Reason #233 not to use Google’s content network. Click fraud can come in many undetectable forms including from MySpace.com. IndcrediBill raises to our attention that people are posting on their MySpace accounts telling users to go to their blog or website and click on their ads for them. This isn’t any ground breaking news b/c…

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SEO Vs PPC: Which Should You Be Using?

ByEvan Roberts

Question: What is the difference between SEO and PPC Answer: In short, SEO stands for search engine optimization, which is a method used to increase your ranking in search engines without paying the search engines. PPC, on the other hand, is pay-per-click advertising, where you’re literally paying a search engine for clicks resulting from the…

Why You Should Use 2nd Tier Search Engine PPC

ByEvan Roberts

A post over on SearchEngineJournal.com today was talking about his experience with click fraud and the second tier engines, in this case Miva. Second tier engines have a reputation of poor low converting traffic that is riddled by click fraud and this case is no different. SEJ noticed referrer sources coming from notorious spyware sources…

Flashback to 3-years ago – Click Fraud and IP exclusion Still Important

ByEvan Roberts

As one of my many new year’s resolutions I was doing some house cleaning on my sites and stumbled upon this post I wrote back in 2007 about Google’s IP Exclusion tool. I think it’s a topic that needs to be revisited. I’ve seen consistent increase in competition and CPC’s across my client base for…