Evan Roberts, a PPC Hero!
Haha, ok that maybe a bit of an exaggeration to everyone other than myself but the folks over at PPCHero Blog emailed me and asked me to answer a few questions for an e-interview.
You can read my wisdom at PPCHero here
Similar Posts
Will Click Activity Change with the Adwords Layout Updates?
Barry posted a question regarding how the click activity will change on the paid search ads based on the changes Google made on the SERPs. I guess Barry didn’t see that I already posted the answer. Just kidding, I don’t expect the rustybrick to be one of my 4 readers but I’ll sum up my…
Google invites advertisers to enjoy some more click fraud
According to Google’s AdWords Team, there is a new BETA for advertisers wanting to test cost-per-click site-targeted campaigns. The new BETA will help advertisers with increased flexibility. If you are site targeting it allows advetisers to choosing the bidding option of most interest. In addition, it will be possible to create new CPC campaigns and…
Check Your MSN adCenter Account on Aug 29th
Just a quick reminder for those of you using MSN adCenter that on Aug 29th they will be turning on their content network and that means opting you in it. While I’m a bigger fan of MSN content network vs Google’s, I’m still not a fan of using content network, at least not for my…
Google Releases Clickbot Clickfraud Study
According to Google Clickbot.A is the name of a botnet that Google’s Click Quality and Security Teams investigated last year. Using our findings, we published “The Anatomy of Clickbot.A” – a detailed case study on botnet-based click fraud for the benefit of the technical research community. Clickbot.A is an example of a botnet operator attempting…
AdLab Adds New Features
Microsoft is winning over my heart and quickly becoming one of my favorite research resources as they continually add features and functionality to adCenter and adLab. Their two newest additions to adLab: 4 Million keywords added to the search funnel Keyword Forecast Tool that shows “the impression count forecast and demographic predictions of your search…
Keep Adwords Ads from Showing in Gmail
I’ll be honest, I don’t use the content network that much or at all for a variety of reasons but I know there are the select few who it does work for. If you are one of those few and would like to keep your ads from showing up in people’s email, Barry at SERoundTable…