Evan Roberts, a PPC Hero!
Haha, ok that maybe a bit of an exaggeration to everyone other than myself but the folks over at PPCHero Blog emailed me and asked me to answer a few questions for an e-interview.
You can read my wisdom at PPCHero here
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Google’s Quality Score Update Now Live
According to the Adwords Blog Today, we began rolling out improvements to the Quality Score algorithm, which will update the Quality Score for keywords in your account over the next 3 to 4 days. As I mentioned last week, the goal of this change is to improve the quality of ads that we serve to…
Google to Offer more Click Fraud protection
CNET.com is reporting that next month Google will allow advertisers to block specific IPs. Beginning next month, Google plans to give advertisers the ability to prevent their pay-per-click ads from being shown to competitors suspected of repeatedly clicking on the ads to drive up their cost. This will be a great tool for those who…
Putting All Your Budget in Google
I was reading SearchEngineJournal’s recommendation about not putting all of your budget into Google and I want to agree, BUT with one stipulation; Adjust your time not your budget. I’m making the assumption that if you are managing your own campaign or campaigns for others, you did not just split up the budgets 1/3, 1/3…
Why You Should Use 2nd Tier Search Engine PPC
A post over on SearchEngineJournal.com today was talking about his experience with click fraud and the second tier engines, in this case Miva. Second tier engines have a reputation of poor low converting traffic that is riddled by click fraud and this case is no different. SEJ noticed referrer sources coming from notorious spyware sources…
BusinessWeek: The Vanishing Click-Fraud Case
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New Adwords Yellow Background Now Live
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