Google Content to Show URLS

In a recent NY Time article, Google let the cat out of the bag that in the upcoming months they will now show the URLs where your ads appear if you are part of the content network.

Jensense has good thoughts on the topic from multiple perspectives but from an advertisers point of view I think this is great. Given the low quality of Google’s content network (anyone can get approved for Adsense) and the fact that you have no idea where your ads will be showing, the chance for click fraud is extremely high. It is one reason that I have contended that MSN’s Content network would be more successful from an advertiser point of view based solely on the quality of sites the ads will appear (mostly MSN owned sites).

This is a big step for Google because it is shortening the time needed to run a quality content network campaign which will allow more advertisers to utilize the content network (ie Adsense). Something I would never consider until this report comes along. More on TechMeme


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