Google Doesn’t like adCenter
found via SharpLogic
Microsoft is winning over my heart and quickly becoming one of my favorite research resources as they continually add features and functionality to adCenter and adLab. Their two newest additions to adLab: 4 Million keywords added to the search funnel Keyword Forecast Tool that shows “the impression count forecast and demographic predictions of your search…
The question of whether or not an advertiser should bid on branded terms is a debate that has been going on for a while. The argument against it is the fact that Google is doing such a good job ranking branded terms that its not needed to bid on them. Well, Johnathan Mendezs has a…
BusinessWeek.com has a nice follow up to the forgotten click-fraud case that pitted Google versus a click-fraud extortionist. To make a long story short, back in 2004, a guy named Michael Anthony Bradley rolled up to Google, showcased his click-fraud program dubbed “Google Clique.” Showing off his program that could generate millions of false clicks…
In a recent NY Time article, Google let the cat out of the bag that in the upcoming months they will now show the URLs where your ads appear if you are part of the content network. Jensense has good thoughts on the topic from multiple perspectives but from an advertisers point of view I…
As of today, all AdWords advertisers can pause and resume keywords (for keyword-targeted campaigns), sites (for site-targeted campaigns), and ad creatives. As you can see from the picture below, this feature is functionally similar to the pause/resume feature on the Campaign Summary page – we’ve simply extended it to the keyword, sites and ad variations…