How Not to Write Your Ads

SERoundtable had a poll this morning that I thought was interesting, its a ‘What is your highest CTR’? poll. Just about anyone who runs any kind of paid search account would tell you this is such an arbitrary question it can’t possibly be accurate. Account Level? Campaign level? Keyword level? Ad Level? I have a 90% CTR on a keyword for the month of January ’08, do i win? Sure its a branded word but no one said that didn’t count!

Anyway, as I was checking out one of my clients high performing ads, i happened across a semi-competitor’s ad and nearly spit out my drink from laughter.

This is a classic example of how to NOT write your PPC ads:

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