Putting All Your Budget in Google
I was reading SearchEngineJournal’s recommendation about not putting all of your budget into Google and I want to agree, BUT with one stipulation; Adjust your time not your budget. I’m making the assumption that if you are managing your own campaign or campaigns for others, you did not just split up the budgets 1/3, 1/3 and 1/3 among Google , Yahoo and MSN. I’m giving you the benefit of the doubt that you have already made the budget adjustment based on the amount of search traffic the engines provide in your industry so even though comScore’s study shows complete Google dominance I would not move all of your budget into Adwords just yet. Instead, I would participate in the 3 major search engines (Y!, MSN, Google) search marketing programs but allocate my time, rather than my budget in relation to comScore’s numbers.