How Not to Write Your Ads

ByEvan Roberts Reading Time: 1 minute

SERoundtable had a poll this morning that I thought was interesting, its a ‘What is your highest CTR’? poll. Just about anyone who runs any kind of paid search account would tell you this is such an arbitrary question it can’t possibly be accurate. Account Level? Campaign level? Keyword level? Ad Level? I have a…

Some Clarification on “Inceasing your clicks by 25%”

ByEvan Roberts Reading Time: 2 minutes

Shoemoney posted this article about how he bolded keywords in his Adwords ads and increased his clicks by 25%. In theory he is exactly right, having bold words in your ads will definitely increase traffic but only to an extent. I also don’t believe his > reason is exactly the reason why he saw an…