Should You bid on Branded Terms?
The question of whether or not an advertiser should bid on branded terms is a debate that has been going…
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8 Not Always Obvious but Common Paid Search Mistakes
With the ever growing competition it is more important than ever to make sure your accounts are lean mean ROI…
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Branding Strategies for PPC
I have about 10 tabs open in my FireFox that I’ve been meaning to post about for ages so I…
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Putting All Your Budget in Google
I was reading SearchEngineJournal’s recommendation about not putting all of your budget into Google and I want to agree, BUT…
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Should I Keep My PPC Search Advertising If I Already Rank #1 Organically?
This exact question was posted on SERoundtable and Google says the answer is an overwhelming yes. Several Google representatives all…
