Optimizing photos involves producing and editing high-quality images in the suitable format, size , and resolution to further boost customer interaction. Aside from optimizing the physical aspect of the images, it also involves labeling images with metadata in order for search engine crawlers to read them and understand your page’s content.
Ways to Optimize Photos for Local SEO
Optimizing images offers a new approach to boost your Local SEO, if you are wondering what you can do
Images offer a few different ways to help your Local SEO that I can bet no one else is doing right now.
Geotagging assists search engines like Google, Yahoo and Bing to make a connection between the photo uploaded to your website and the location on where and when the photo was taken. A geotag can be set to a specific location you choose even down to a latitude and longitude coordinate.
Search engines will have more confidence in your website if the location information you provided in your images are the same as your description of your company’s services. A geotag can certify that your business is located in the physical location that is within the search question. You can optimize your search results through a geotag by having geotagged images on your web pages such as homepage, contact us, location page and blog pages.
Useful tools for Geotagging
- https://compressor.io/ – compressing your images down to the lowest KB possible will help your page speed.
- https://www.geoimgr.com/ – helps you geotag your photos faster.
- Image title / File Name
Repeating your business name and location in the image title or file name can improve your ranking. When it comes to SEO a descriptive keyword-rich image title is really important so Google and other search engine crawlers can understand the images uploaded to your webpage.
- Image alt-text.
Image alt text are alternative text to image when your browser cannot properly render them. It has similar attributes to the image title that describes the contents of your image file. In addition, image alt-texts can help your customers especially those with visual problems.
- Compress Images For Fast Loading
As mentioned earlier, image size can affect your page speed. Compressing images on your webpage takes a load out of your web page that will enable browsers to load it faster. It is highly recommended to compress images before uploading them to your website or web page without sacrificing its quality. You can do this with photo editing tools such as photoshop or if you are using WordPress for your website you can use plugins such as WP smush to compress images.
In conclusion, optimizing photos for local SEO is a great way to increase your search engine rankings and get more customers. It helps your website stand out from the competition, draw more people to your website, and increase customer engagement. Additionally, optimizing photos for local SEO can help you reach new customers, as well as existing customers. Utilizing the right keywords, titles, descriptions, and alt text will help your photos rank higher in search engine results. Finally, creating an image sitemap can help search engines easily find and index your images, helping them achieve better visibility. Optimizing photos can be a great way to increase your website’s overall visibility and draw more customers to your business.