PPC Lab

PPC Advertising Blog

We’ve been sharing our experience doing pay-per-click advertising for over 15 years on our blog, PPC Lab which you can now find below.

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Google Ads Sizes: A Quick Guide

ByEvan Roberts Reading Time: 4 minutes

For many years, Google Ads has been effective in driving traffic to a website in an instant. Your website’s conversion rate could be directly affecting a successful Google Ad campaign, it all starts with the ads. If you are advertising through Google Ads, then you have noticed that there are several ads sizes and choosing…

PPC | SEO

SEO Vs PPC: Which Should You Be Using?

ByEvan Roberts Reading Time: 8 minutes

Question: What is the difference between SEO and PPC Answer: In short, SEO stands for search engine optimization, which is a method used to increase your ranking in search engines without paying the search engines. PPC, on the other hand, is pay-per-click advertising, where you’re literally paying a search engine for clicks resulting from the…

PPC

Flashback to 3-years ago – Click Fraud and IP exclusion Still Important

ByEvan Roberts Reading Time: 1 minute

As one of my many new year’s resolutions I was doing some house cleaning on my sites and stumbled upon this post I wrote back in 2007 about Google’s IP Exclusion tool. I think it’s a topic that needs to be revisited. I’ve seen consistent increase in competition and CPC’s across my client base for…

PPC

How Not to Write Your Ads

ByEvan Roberts Reading Time: 1 minute

SERoundtable had a poll this morning that I thought was interesting, its a ‘What is your highest CTR’? poll. Just about anyone who runs any kind of paid search account would tell you this is such an arbitrary question it can’t possibly be accurate. Account Level? Campaign level? Keyword level? Ad Level? I have a…

What Our Clients Say

Just some of the kind things our clients have had to say about us over the years of servicing PPC accounts from every industry.

I would say 10/10 and would definitely recommend! I certainly have done by word of mouth! The main reasons being the way everything is explained in as simple terms as possible as well as with frank consideration of our aims
Alan Ginsburg
Marketing Director
They have not only helped us with PPC but also our tracking and analytics. In an industry where chancers abound it is good to do business with an honest, holistic digital expert, thank you for this
Kate Bucher
Founder
They took the time to understand our business, our competitors, and what the rest of our marketing strategy looked like. They spent time not only with our Marketing department but also Sales and our General Manager — to ensure they understood the business from different perspectives.
Bill Mingo
CFO

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