Are you starting a company blog, or do you have a company blog that you want to improve with better SEO blog writing? Well, I’ve been asked this question a lot over the years, so together with the other Search Mentors, I’ve compiled some must-know points and the common mistakes to avoid. What content should…
Postcard verification is the most popular method for verifying a GMB account. And despite its popularity, it is the slowest compared to other methods, which is why many businesses opt out of other options. Steps on How to Verify GMB Listing Without a Postcard Verification If you haven’t heard anything from Google despite waiting for…
For many years, Google Ads has been effective in driving traffic to a website in an instant. Your website’s conversion rate could be directly affecting a successful Google Ad campaign, it all starts with the ads. If you are advertising through Google Ads, then you have noticed that there are several ads sizes and choosing…
SEO for Shopify The world revolves around search and search is getting harder. Every day more sites are coming online hoping to sell their products to the world. Shopify is a great ecommerce platform and has a lot of search engine optimization features available but they aren’t always clear how and why they should be…
Question: What is the difference between SEO and PPC Answer: In short, SEO stands for search engine optimization, which is a method used to increase your ranking in search engines without paying the search engines. PPC, on the other hand, is pay-per-click advertising, where you’re literally paying a search engine for clicks resulting from the…
“WE GUARANTEE YOU #1 RANKING IN GOOGLE, NO MATTER THE KEYWORD.” Heres the Tl;dr (too long, didn’t read) – Avoid anyone who says anything close to the quote above or guarantees your SEO. One of the most competitive marketing verticals available to brands is offering SEO services, since anyone who has read a blogpost regarding SEO strategies,…
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I’ve been lucky enough to have some amazing search related conversations over the last few months and I want to share some of the gems that constantly get talked about or used from folks who get down dirty and do the work. So one of our recently conversations was about their favorite tools. I didn’t…
I wanted to expand on the excellent SEJ post about link building with charities. There is another method that can also help people in need and help you build links as well, Project Sponsorship. I know the debate on buying links will not end until they stop working but Matt Cutts even mentioned sponsorships as…
As one of my many new year’s resolutions I was doing some house cleaning on my sites and stumbled upon this post I wrote back in 2007 about Google’s IP Exclusion tool. I think it’s a topic that needs to be revisited. I’ve seen consistent increase in competition and CPC’s across my client base for…