My wife and I were talking about the problems her company is experiencing with Google Checkout and it basically is the same problem for us PPC folk. She works for a small up and coming affiliate marketing company, similar to Commission Junction but with much better technology. All affiliate companies, including hers, are having problems…
Over on the Adwords blog Google has just posted a response to all the uproar over the most recent landing page quality update, most specifically this one. I’ll save you the effort of reading the actual post and summarize it up with one word, horse-poop. Can a page that has a high CTR or conversion…
A post over on SearchEngineJournal.com today was talking about his experience with click fraud and the second tier engines, in this case Miva. Second tier engines have a reputation of poor low converting traffic that is riddled by click fraud and this case is no different. SEJ noticed referrer sources coming from notorious spyware sources…
I was reading this post by Andrew Goodman this morning regarding the history of price increases in Google Adwords and their correlation to quality score and the quality updates. This was brought about by all the recent conversations regarding the new adwords landing page quality update that just happened but it got me thinking about…
This is something I was meaning to post last week, but I was busy slaying Tuna in the North Carolina Outer Banks, but alas I am back and hard at work here. Google announced last week that they will be updating how adwords evaluates landing pages. There are two points to take away from this…
Reports are going around that people are finally receiving their checks from the click fraud settlement a few months back. There is a webmasterworld thread about it here but for the lazy folks, here is what people are saying ” Got my $6.45 wohhooo! headed to McDonalds for a Big Mac on google. “ ”…
Microsoft is winning over my heart and quickly becoming one of my favorite research resources as they continually add features and functionality to adCenter and adLab. Their two newest additions to adLab: 4 Million keywords added to the search funnel Keyword Forecast Tool that shows “the impression count forecast and demographic predictions of your search…
Reason #233 not to use Google’s content network. Click fraud can come in many undetectable forms including from MySpace.com. IndcrediBill raises to our attention that people are posting on their MySpace accounts telling users to go to their blog or website and click on their ads for them. This isn’t any ground breaking news b/c…
Reports around the web are that Yahoo Search Marketing has unveiled its new platform codenamed Panama at the SES conference in San Jose. Yahoo hasn’t done any major upgrades since the acquisition of GoTo.com and has been using basically the same auction style bidding strategy since its inception. The higher you bid the higher your…
Google annouced yesterday via Adwords Blog, that there is a “new tool” in your account that will show you in real time the number of ivalid clicks that affect your account. I use the term “tool” loosely even though industry experts around the web have dubbed it “Google’s Click Fraud tool.” While I don’t consider…