Google Ads Sizes: A Quick Guide

For many years, Google Ads has been effective in driving traffic to a website in an instant. Your website’s conversion rate could be directly affecting a successful Google Ad campaign, it all starts with the ads. If you are advertising through Google Ads, then you have noticed that there are several ads sizes and choosing…

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SEO Vs PPC: Which Should You Be Using?

Question: What is the difference between SEO and PPC Answer: In short, SEO stands for search engine optimization, which is a method used to increase your ranking in search engines without paying the search engines. PPC, on the other hand, is pay-per-click advertising, where you’re literally paying a search engine for clicks resulting from the…

Flashback to 3-years ago – Click Fraud and IP exclusion Still Important

As one of my many new year’s resolutions I was doing some house cleaning on my sites and stumbled upon this post I wrote back in 2007 about Google’s IP Exclusion tool. I think it’s a topic that needs to be revisited. I’ve seen consistent increase in competition and CPC’s across my client base for…

How Not to Write Your Ads

SERoundtable had a poll this morning that I thought was interesting, its a ‘What is your highest CTR’? poll. Just about anyone who runs any kind of paid search account would tell you this is such an arbitrary question it can’t possibly be accurate. Account Level? Campaign level? Keyword level? Ad Level? I have a…