Google has just added a nifty tool to its Adwords tools portfolio, the ability to block IPs from seeing (and clicking) your ads. In your Adwords tools section you will see a link for ‘IP Exclusion’ which will allow you to put in IP addresses that you want to block from seeing your ads. You…
It seems like every other day Google is introducing a new feature into their Adwords accounts with the most recent feature being preferred cost bidding. This means that advertisers can choose to let Adwords control their Max CPC in order to keep their CPC constant. It sounds pretty confusing but think of it as a…
Barry posted a question regarding how the click activity will change on the paid search ads based on the changes Google made on the SERPs. I guess Barry didn’t see that I already posted the answer. Just kidding, I don’t expect the rustybrick to be one of my 4 readers but I’ll sum up my…
According to Google Clickbot.A is the name of a botnet that Google’s Click Quality and Security Teams investigated last year. Using our findings, we published “The Anatomy of Clickbot.A” – a detailed case study on botnet-based click fraud for the benefit of the technical research community. Clickbot.A is an example of a botnet operator attempting…
The title says it all and I’m sure I’m not the first to notice it but with all the quality score updates, algorithm and scoring changes within Adwords, it is quite possible that Google has lost control of accuracy. A little background on where this post began: I’ve been searching for new keywords to put…
We want to update you on two changes coming your way: 1. Short descriptions will be required when you create or modify an ad, beginning in May 2007. Long descriptions will be optional. Currently, you have two options for your ad descriptions: long (up to 190 characters) and short (70 characters or fewer). 2. Yahoo!…
You may see something different in your Google search results today. There is no more blue background on the top results, Google has officially made the change to yellow according to the Adwords Blog. Over the past few years, the sponsored links above the search results have been displayed in a box with a blue…
Just keep a heads up on you budgets and CTRs over the next week or so. Google Adwords is rolling out the reported changes from changing the paid ads on the search results to a yellow background. They have been testing this for a while and more and more people are coming to me with…
The question of whether or not an advertiser should bid on branded terms is a debate that has been going on for a while. The argument against it is the fact that Google is doing such a good job ranking branded terms that its not needed to bid on them. Well, Johnathan Mendezs has a…
With the ever growing competition it is more important than ever to make sure your accounts are lean mean ROI machines. I’ve seen a lot of accounts that make very common mistakes that you just can’t get away with anymore. Content Network management – I know I’ve beat the dead horse about my dislike for…
Dear Yahoo! Search Marketing Advertiser, You will be unable to access your Yahoo! Search Marketing account for approximately six hours this coming weekend while we update our systems. The outage will begin at 8:00 p.m. Pacific Time on Friday, March 2, and is scheduled to conclude at 2:00 a.m. Pacific Time on Saturday, March 3….
CNET.com is reporting that next month Google will allow advertisers to block specific IPs. Beginning next month, Google plans to give advertisers the ability to prevent their pay-per-click ads from being shown to competitors suspected of repeatedly clicking on the ads to drive up their cost. This will be a great tool for those who…