I just finished taking my Adwords Professional exam in order to re-up my “Adwords Professional Certification” and I have determined that Google wants you to fail! I have some beef with this thing and here is why. First off, I had to pay $50 AGAIN to re-certify myself. I’ve already had to do this once,…
Haha, ok that maybe a bit of an exaggeration to everyone other than myself but the folks over at PPCHero Blog emailed me and asked me to answer a few questions for an e-interview. You can read my wisdom at PPCHero here
found via SharpLogic
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Google has just added a nifty tool to its Adwords tools portfolio, the ability to block IPs from seeing (and clicking) your ads. In your Adwords tools section you will see a link for ‘IP Exclusion’ which will allow you to put in IP addresses that you want to block from seeing your ads. You…
It seems like every other day Google is introducing a new feature into their Adwords accounts with the most recent feature being preferred cost bidding. This means that advertisers can choose to let Adwords control their Max CPC in order to keep their CPC constant. It sounds pretty confusing but think of it as a…
Barry posted a question regarding how the click activity will change on the paid search ads based on the changes Google made on the SERPs. I guess Barry didn’t see that I already posted the answer. Just kidding, I don’t expect the rustybrick to be one of my 4 readers but I’ll sum up my…
According to Google Clickbot.A is the name of a botnet that Google’s Click Quality and Security Teams investigated last year. Using our findings, we published “The Anatomy of Clickbot.A” – a detailed case study on botnet-based click fraud for the benefit of the technical research community. Clickbot.A is an example of a botnet operator attempting…
The title says it all and I’m sure I’m not the first to notice it but with all the quality score updates, algorithm and scoring changes within Adwords, it is quite possible that Google has lost control of accuracy. A little background on where this post began: I’ve been searching for new keywords to put…
We want to update you on two changes coming your way: 1. Short descriptions will be required when you create or modify an ad, beginning in May 2007. Long descriptions will be optional. Currently, you have two options for your ad descriptions: long (up to 190 characters) and short (70 characters or fewer). 2. Yahoo!…