Google to Offer more Click Fraud protection

CNET.com is reporting that next month Google will allow advertisers to block specific IPs. Beginning next month, Google plans to give advertisers the ability to prevent their pay-per-click ads from being shown to competitors suspected of repeatedly clicking on the ads to drive up their cost. This will be a great tool for those who…

adCenter Beta Launches New Features

The adCenter blog announced some new features being launched for adCenter beta. The upgrades are Easily go to any Campaign or Ad Group in your account via our improved navigation ? Import your other search campaigns, including third-party campaigns, into adCenter with one Excel spreadsheet or comma-separated values (CSV) file. ? Delete poor-performing keywords right…

Google Adwords: Now Pause and Resume Keywords

As of today, all AdWords advertisers can pause and resume keywords (for keyword-targeted campaigns), sites (for site-targeted campaigns), and ad creatives. As you can see from the picture below, this feature is functionally similar to the pause/resume feature on the Campaign Summary page – we’ve simply extended it to the keyword, sites and ad variations…

Google invites advertisers to enjoy some more click fraud

According to Google’s AdWords Team, there is a new BETA for advertisers wanting to test cost-per-click site-targeted campaigns. The new BETA will help advertisers with increased flexibility. If you are site targeting it allows advetisers to choosing the bidding option of most interest. In addition, it will be possible to create new CPC campaigns and…

Some Clarification on “Inceasing your clicks by 25%”

Shoemoney posted this article about how he bolded keywords in his Adwords ads and increased his clicks by 25%. In theory he is exactly right, having bold words in your ads will definitely increase traffic but only to an extent. I also don’t believe his > reason is exactly the reason why he saw an…

Branding Strategies for PPC

I have about 10 tabs open in my FireFox that I’ve been meaning to post about for ages so I am hopefully going to catch up on this in the next week or 2. With that said, Scott Woodard, not recently wrote a good article on MarketingPilgrim going over some PPC branding strategies that everyone…

Say it ain't so! Yahoo introduces Ad Quality into ad rankings

I already despise the Google Quality Score for its lack of transparency as I believe its a way for Google to hike up bid prices. Well, apparently Yahoo thought it was a good idea because starting Feb. 5th paid search ads will be ranked using an “Ad Quality” ranking. According to the email Yahoo sent:…